Master the Complete Product Development Journey
Mastering this cycle is essential because it provides the structured path that turns innovative ideas into commercially successful products—bridging the gap between creativity and execution, reducing risk, accelerating development, and ensuring that breakthrough concepts deliver real value in the marketplace.
Bridging the Gap Between Discovery and Deployment
Despite groundbreaking discoveries in academia and efficient commercialization in industry, a critical gap remains in the middle stages of development.
While universities thrive in early research (Technology Readiness Levels 1–2) and companies excel at deploying mature technologies (TRL 4–5), the intermediate stages—where prototypes are validated, scaled, and refined (TRL 2–4)—are often underfunded and unsupported. This creates a “valley of death” where many promising innovations stall, never reaching the market despite their potential.
Establish systematic engineering steps
Stage 1: User Research & Needs Analysis
Stage 2: Ideation & Concept Development
Stage 3: Engineering Design & Technical Development
